Centratutor

A distinct product within a larger family.

Centratutor is one of Mahadumia's core products, a learning platform distinct in audience and positioning from Mahadumia's JUPEB and JAMB-focused apps. Its own identity called for a different visual tone, one suited to its specific product experience and users.

The challenge was working within Centratutor's existing brand identity to produce app store visuals, motion, and social content that felt consistent with its established system, while keeping the product's presence fresh and engaging across platforms.

Designing inside an established identity.

Centratutor's logo and core brand identity were already established prior to this engagement. The role here was to execute within that existing system, producing app store visuals, social content, and motion, while keeping everything consistent with the brand's existing colours, type, and tone. This is a distinct skill from building an identity from scratch: working within constraints, maintaining consistency, and extending a brand rather than inventing one.

Giving the product room to move.

Short motion pieces extended Centratutor's existing visual language into app store previews and social content, built to capture attention without straying from the established brand.