Mahadumia

Bringing an edtech brand to life in motion.

Mahadumia builds exam-preparation products for Nigerian students, including JUPEB and JAMB prep apps used by thousands preparing for some of the most high-stakes exams of their academic lives. The brand needed a consistent, energetic presence across app stores and social platforms to stand out in a crowded edtech space.

The challenge was to design within Mahadumia's existing brand system, translating a static identity into visuals and motion that felt approachable, current, and built for a fast-scrolling, mobile-first audience.

Designing inside an established identity.

Mahadumia's core brand identity, including its logo and visual language, was already established prior to this engagement. My role here was to execute within that existing system: producing app store visuals, social content, and motion assets that stayed consistent with the brand's established colours, type, and tone while giving it new energy across platforms.

Static assets weren't enough.

To capture attention in a crowded app store and social feed, key visuals were extended into short motion pieces, bringing feature graphics and promotional content to life without straying from the brand's established look.