Komi’s Kitchen

Food brand · Brand identity

Komi's Kitchen

Client

Komi’s Kitchen

Scope

Wordmark, mascot, colour palette, brand guidelines, product labels

Sector

Food

Komi’s Kitchen didn’t start as a business. It started as a nickname.

Komi had always been the one cooking at home in the village, but never took it seriously. Then came Lagos, and staying with a sister who started calling every meal “Komi’s kitchen.” The family were the ones who said: you can actually do this.

From the moment we unpacked that story in discovery, I knew the identity had to carry pieces of it. Komi never trained as a chef. The cooking came from home, and the promise was simple:

“Any time you come to our restaurant to eat... you’ll literally get this flashback of the home meal you’ve been missing.”

So the mascot wears indigenous attire, to signal home-made. The palette is earthy, deep brown and ochre gold, for a real, down-to-earth first impression, like the calabashes our mothers cooked with. And the wordmark is set in Dancing Script, for the artistic expression that runs through the whole story.

The tagline went through several versions before we settled on “Tastes like home.” It stood out because it held food and heritage in a single phrase. It also helped that it didn’t sound cheesy (at least to us 😅).

Komi’s Kitchen wordmark in ochre gold on deep brown Komi’s Kitchen wordmark in warm cream on brick red Komi’s Kitchen wordmark in deep brown on warm cream
Komi’s Kitchen mascot: a woman in indigenous attire and a red apron, holding a wooden spoon
Deep Brown · #3B200F
Brick Red · #B03A2E
Ochre Gold · #D4A018
Warm Cream · #F4ECD7
Komi’s Kitchen brand pattern in ochre gold on deep brown
Komi’s Kitchen restaurant signage
Komi’s Kitchen apron Komi’s Kitchen apron and menu
Komi’s Kitchen menu Komi’s Kitchen “yes, we’re open” door sign

I kept the heritage story off the product labels and let them stay functional. A label has one job at the shelf, and the story lands better where people have time to read it.

Komi’s Kitchen granola jar label Komi’s Kitchen hibiscus drink label
Komi’s Kitchen fruit parfait lid label
Komi’s Kitchen takeout bags Komi’s Kitchen tote bag
Komi’s Kitchen staff t-shirt

“I love how Victor takes his time. Whenever I had a question, he’d explain until I had real clarity on the choices. By the final review, it already looked like an established, launched business.”

Komi, Komi’s Kitchen