BOA Zerah

Zerah is Hebrew for shining. My first sketches tried to make the wordmark itself shine, and none of them worked: they either lost the idea of shining, or leaned so far into it that the name stopped reading as a name.

So the meaning moved into the mark. Its divergent rays carry it outward: one source of energy reaching into trade, energy, production and supply chain at once.

Four colours, none dominant, because no single sector defines the business.